How do you captivate your future buyers?

Alex Jewell
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Capture The Hearts and Minds of the Next Generation of Consumers – Gen Z

With over 100 billion spending power globally, students enrolled in higher education present a huge market potential for brands. Now is the time to understand this formative demographic.

This empowered, digitally savvy, socially connected community, want authentic and personalised experiences from brands. But not at the expense of their privacy!

Download our guide to discover:
•How to win the hearts and trust of these digital natives
•Why owning your data is a must in a cookie-less world
•How to nurture and build the loyalty of Gen Z

Get the guide here.

Resources

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Resources
Alex Jewell

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How do you captivate your future buyers?

Capture The Hearts and Minds of the Next Generation of Consumers – Gen Z

With over 100 billion spending power globally, students enrolled in higher education present a huge market potential for brands. Now is the time to understand this formative demographic.

This empowered, digitally savvy, socially connected community, want authentic and personalised experiences from brands. But not at the expense of their privacy!

Download our guide to discover:
•How to win the hearts and trust of these digital natives
•Why owning your data is a must in a cookie-less world
•How to nurture and build the loyalty of Gen Z

Get the guide here.

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Interview: How Palmer’s 20-year logistics partnership is fuelling its European expansion

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation. ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people. Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Read More


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