// Mr Porter launches its standalone on-site marketplace Super Mart
// More than 330 products are available within the edit from 29 global brands
Mr Porter, the online only UK-based luxury retailer has announced the launch of Super Mart, a standalone on-site marketplace showcasing a curated selection of clothing from multiple brands.
It features an edit from 29 global labels and more than 330 products across ready-to-wear, accessories and lifestyle.
Highlights within the Super Mart collection include 54 exclusive pieces from Undercover Madstore, featuring limited-edition Medicom novelties and Madstore merchandise, which will be available to purchase for the first time outside the retailer’s Japan pop-up store.
The marketplace also features a curation of collector Tom Hunt’s 25 one-of-a-kind, original band T-shirts from his personal archive.
The unique and individually sourced T-shirts which were selected for their musical and cultural significance, are available in one size and can only be purchased by Mr Porter customers in the UK and Middle East.
“We are excited to launch Super Mart, a first-of-its-kind project – it’s been fantastic for us to work on a large multi-brand collection that champions diverse contemporary product from both established and cult brands; many of which have loyal fan bases but not been available on a global scale before,” said Mr Porter buying director Sam Kershaw.
“From our curation and exclusive collaborations to our wide-ranging editorial content, Mr Porter has always been a place for discovery and Super Mart celebrates this by giving global access to rare and unique collectables.
“This launch is very much in line with our 10th anniversary focuses of discovery, inclusivity, craftsmanship and community,” said Sam Kershaw, buying director, Mr Porter.”