// Boots reinforces its commitment to local high streets with the rollout of 30 new beauty halls in stores across the country
// Over 100 new Boots Beauty Specialist jobs are set to be created as Boots continues to expand
Boots is set to launch 30 new beauty halls across the country as it continues to expand and enhance its beauty offering.
The launch forms part of the health and beauty retailer’s multi-format store strategy that aims to provide customers with greater access to leading beauty brands.
The 30 new beauty halls are smaller versions of the reinvented beauty halls that can be found in 60 Boots flagship stores such as Covent Garden in London and The Trafford Centre in Manchester.
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They will feature in smaller Boots stores in towns across the country, including Burton-on-Trent, the Isle of Wight, Grantham and Newport.
The beauty halls will offer a range of products from cult brands like Drunk Elephant, Fenty Beauty and MAC and will also feature trending zones, discovery areas and consultation spaces.
Since the start of lockdown, Boots has continued to grow its range of brands with the addition of 65 new lines.
Over 100 new Boots Beauty Specialist roles will be added as part of this next phase in the retailer’s beauty reinvention project.
There are now over 700 Boots Beauty Specialists across the UK and their role is to provide personalised, brand-neutral beauty and skin care advice to customers for free in stores.
An additional 830 Boots Macmillan Beauty Advisors can support to customers going through cancer treatment with free, face-to-face beauty advice.
Boots now offers reinvented beauty halls at 90 of its stores across the UK with the addition of these 30 smaller formats.
Boots has also seen its customers buy more beauty products as the UK eased out of lockdown and into the summer with th3 sales of beauty products in stores and on boots.com increasing 85 per cent in the three months ended May 31 year-on-year.
Boots UK managing director Seb James said: “We are so pleased to launch even more reinvented beauty halls on UK high streets, furthering our position as the UK’s number one for beauty. While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond.
“As we are now out of lockdown and life is starting to look more normal, I am confident that our beautiful new beauty halls will help to drive more footfall into Boots as well as to local high streets more broadly.”