John Lewis expands its new Anyday brand to include fashion

John Lewis has opened a new experiential showroom featuring its Anyday range at its flagship in Highcross, Leicester.re affordable own-brand Anyday which has so far notched up sales of nearly £60 million, to include fashion.
Image: John Lewis
// John Lewis expands its new affordable Anyday brand to include menswear, womenswear & children’s clothing
// Some products will also be stocked at Waitrose stores

John Lewis is set to extend its new more affordable own-brand Anyday which has so far notched up sales of nearly £60 million, to include fashion.

The department retailer launched its Anyday homeware, tech and baby care goods in April, with apporixmatley 2400 products.

From September 13 there will also be menswear, womenswear and children’s clothing sold from the brand, with around 700 products.

These include items such as £4 leggings for kids and £22 jogging bottoms for women.

Various products will also be stocked by the parent’s supermarket division, Waitrose.

After a trial selling the Anyday line in some Waitrose shops over the summer, more than 120 branches will offer up to 300 products from the end of September, with plans to expand further in the future.

John Lewis & Partners executive director Pippa Wicks said: “Anyday is a stepchange for John Lewis and forms an important part of our business transformation plans.”

Wicks added: “It was created to deliver style, quality and value for money for everyday moments and has been our most successful own brand home launch for a spring season to date. The strong reaction from customers has led to nearly £60 million in sales in the first four months.”

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