// Studio announces the launch of its 2021 Christmas ad campaign
// The campaign will be voiced by Joe swash & will kick off with a series of 30 second adverts across TV
Studio.co.uk has announced the launch its Christmas brand ad campaign voiced by actor and TV personality, Joe Swash.
The online retailer’s advert this year champions those who want to get Christmas planned in good time, as Studio’s customer insights uncovered a larger group of Christmas fans who are keen to get their shopping done early.
The campaign will kick off with a series of 30 second adverts across TV, showcasing the brand’s Christmas range, including outdoor decorations, homewares, tableware, gifts and fashion.
These ads continue up until December, with further content introduced, including a series of ITV co-branded ads showing Swash getting ready for the festivities.
These will be supported across digital, email, social media and with influencers throughout the season.
There will also be a competition for customers to win £1,000 in Studio.co.uk vouchers at three separate occasions throughout the festive season.
Studio.co.uk is also partnering with Global and the UK’s biggest commercial radio station, Heart, promoting the four month campaign with a series of Christmas activities and sponsorship.
Studio.co.uk marketing director Chris Chalmers said: “We know that families across the country are really looking forward to Christmas 2021, this year is all about people and families getting together and making up for lost time. We have created our #TeamEarly campaign with families in mind and want to help people get organised early so they can celebrate for longer.
“Joe Swash is the perfect ambassador for #TeamEarly as he is a fun and relatable family man. We are looking forward to showcasing the content we have created with him and making families Christmas extra special with our £1,000 voucher giveaway.”
Joe Swash said: “I’m really excited to be partnering with Studio.co.uk on the #TeamEarly Christmas campaign. For growing families like mine, starting Christmas preparations early is key.”