Boots sales driven by pharmacy demand

Boots grew its market share during the quarter

Boots has reported an increase in its sales for the fourth quarter as Covid-19 restrictions increased demand for its pharmacy service.

The company’s owner Walgreen Boots Alliance said like-for-like sales grew by 12.8 per cent to reach £34.3 billion in the quarter to August 31.

Boots’ own sales also rose 15 per cent year on year in the quarter as high street footfall recovered, though they remain below pre-pandemic levels.

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Pharmacy sales also increased by 11.4 per cent during the period.

Online sales surged in the year ended August 31, with overall digital sales rising 54 per cent.

Online sales in the fourth quarter alone more than doubled compared to pre-pandemic levels.

Boots grew its market share during the quarter, which the retailer said was driven by its performance in beauty.

Beauty accounted for 50 per cent of sales on the retailer’s website during the period and the retailer said it accounts for almost one in every two beauty products sold in the UK.

The retailer also introduced a trial partnership with Deliveroo and expanded its Online Doctor service during the period.

“The success of our transformation is reflected in our strong performance, led by an expanding beauty offering, new healthcare services and investment in digital,” Boots managing director Sebastian James said.

“Almost half of all beauty products in the UK are now purchased at Boots with our market share climbing to over 40 per cent, and we have introduced over 100 new healthcare services in the last few months.

“ sales have more than doubled versus pre-Covid levels and we are maintaining that growth whilst at the same time welcoming customers back into stores, with footfall up around 35 per cent compared with last year.”

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