// Holland & Barrett is cutting plastics from packaging as part of its commitment to creating a sustainable business
// The new packaging is rolling out in store this month, starting with Holland & Barrett’s immunity & Vitamin D ranges
Holland and Barrett has announced plans to save 200 tonnes of plastic each year following a review of its own brand vitamin range.
As part of its sustainability drive, the health and wellness retailer is reducing the weight of all its own brand vitamin bottles, so they contain 20 per cent less plastic, introducing new, smaller bottle sizes and only using plastic that contains a minimum of 80 per cent recycled material.
In addition to this, the plastic wrapping on caps will be removed and colour levels in the bottles is being reduced so the plastic can be reused in more ways when recycled.
The company has long been a leader in sustainability having previously been the first UK retailer to ban plastic bags in stores in 2012 and the use of microplastics in products, the sales of wet wipes and most recently, it banned the sale of single-use beauty sheet masks.
Holland & Barrett head of brand management Geraldine Waterton said: “We know sustainability is a really important topic for our customers, and we are continually looking at ways we can reduce our impact on the environment.
“Our own brand vitamin range is one of the biggest on the high street and made up of over x products. We are introducing our new packaging over the next 12 months and in doing so will be saving over 200 tonnes of plastic, while also making sure our bottles are easily recycled at home.”
The new packaging is in store from this month, starting is Holland & Barrett’s popular immunity and Vitamin D ranges.