// Uniqlo marks its 20th anniversary in the UK with a series of special events, including ice-skating at Somerset House
// The retailer will also be making a monetary donation to the homeless charity Centrepoint
Uniqlo is celebrating its 20th anniversary in the UK with a series of local partnerships, special events and new store updates in London to say thank you to the first market outside of Japan where the busiess was established.
Highlights from the anniversary celebrations include a pop-up residency in the 311 Oxford Street flagship store to London-based coffee roasters Perky Blenders, as well as a renewed partnership with Tate Modern to create ‘Uniqlo Tate Play’ a new initiative offering families unique ways to get creative and playfully explore art together, and ice skating at Somerset House with a curated line-up of leading contemporary DJs, artists and collectives.
The ice-skating initiative will run from November to January under the name Skate Lates with Uniqlo.
There will also be new features in-store from digital layouts that offer more interactive and educational information about the Uniqlo LifeWear offerings to the return of a special UTme! Machine for customers to design exclusive limited-edition T-shirts with partners Tokyo Bike, It’s Nice That, Jasper Morrison and Tate Modern.
Reinforcing its engagement with local charity partners, the retailer will also be making a monetary donation to the homeless charity Centrepoint, a 10-year long-term partner of Uniqlo.
Uniqlo Europe chief executive Taku Morikawa said in a statement: “We are proud that the United Kingdom was the first market Uniqlo chose to launch outside of Japan 20 years ago and wish to express our gratitude and thanks to our customers and partners who are at the heart of everything we do.
“Our global flagship 311 Oxford Street Store is the perfect location to kick off a series of activations during this special anniversary year and continue offering the best customer experience possible to all, which will culminate with the opening of the new store on Regent Street in spring 2022.”
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