// Barbour collaborates with Paddington Bear to highlight sustainability in its 2020 Christmas film
// To support the campaign, Barbour is also launching a children’s Paddington Bear collection
Barbour is collaborating with the much-loved children’s character Paddington Bear for its Christmas campaign this year.
The advert highlights sustainability and a reminder of what’s really important at Christmas time.
Titled ‘Please Look This Bear’, the festive film follows the mishaps and adventures of Paddington Bear as he comes up with an idea to re-wax Mr Brown’s beloved Barbour jacket for Christmas.
Barbour group marketing director Paul Wilkinson said in a statement: “Paddington Bear is a much-loved children’s character who is kind-hearted and full of good intentions even if he does get into scrapes along the way!
“To celebrate our Re-Waxing Centenary, we have centred the story around a thoughtful gift from Paddington as he re-waxes Mr Brown’s beloved Barbour jacket for Christmas. It’s nostalgic, humorous and sentimental and shows just how much our Barbour jackets are loved and become an important part of the family; if re-waxed at least once a year, they can last a long long time.”
As well as being full of nostalgia, the festive film also aims to highlight the joy of giving a special present that means so much and to celebrate Barbour’s 100 years of sustainability by re-waxing jackets for a century.
The animation for the festive film was produced by triple Academy-Award winning production company Passion Pictures in hand-painted 2D and directed by Trio Againstallodds.
The whole process took 3,000 hours of work in the design, animation and composition of the final film.
To support the campaign, Barbour is also launching a children’s Paddington Bear collection featuring soft jersey sweats and hoodies in navy, red, grey and ecru, alongside nightwear.