Bluewater signs multiple local independent brands to new ‘Produced in Kent’ store concept

Landsec has unveiled a new retail concept for Bluewater in partnership with Produced in Kent
The 2,000 sq ft store is set to be at Bluewater for six months.
// Landsec has unveiled a new retail concept for Bluewater in partnership with Produced in Kent
// The space also offers dedicated demonstration spaces, tasting stations and other interactive features

Landsec has announced a new retail concept for Bluewater, where a range of independent brands can showcase their products in a dedicated space.

The project is a partnership between Landsec, the local trade organisation Produced in Kent, and its members. The new space will serve as a destination for Bluewater’s shoppers to sample some of the best produce from across the region.

The 2,000 sq ft store is set to be at Bluewater for six months, featuring dedicated demonstration spaces, tasting stations and other interactive features.


READ MORE: Landsec to buy rival U+I Group in £190m deal


It will work on a rotating basis and regularly introduce new brands, including Shepherd Neame, Kent Crisps, Kentish Pip, Maidstone Distillery, Coffee Bean Shop, Fudge Kitchen and Meopham Valley Vineyard with more looking to join as Christmas approaches.

Rob Hardie, Portfolio Director for Co-Owner and Asset Manager of Bluewater, Landsec, commented: “We strive to create places which celebrate the best in retail, and we know that many of our guests are making a conscious decision to support their communities by shopping locally.”

“Our latest concept at Bluewater will elevate local brands in a creative and dynamic way. Produced in Kent highlights Landsec’s intention to create opportunities for small business that inspire consumers, and once again highlights our vision to create destinations that embrace and celebrate the rich variety of products and entrepreneurs on our doorstep.”

Produced in Kent chief executive Floortje Hoette added: “We are thrilled to finally have a physical space in Kent to showcase our members’ products, but also to explain to the customer what the Produced in Kent logo stands for: high-quality, locally produced sustainable food and drink with a clear Kent signature,”

“We are enormously proud of what our producers are achieving in a challenging trading environment – the shop is a great way to convince the public to buy more local and support them.”

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1 COMMENT

  1. This is a good thing. I think Land Securities need to do more of this as they have a habit of asking retailers where there have been CVA’s to leave usually.

    Bluewater one end from John Lewis to Marks and Spencer is completely vacant now such has been the impact of covid.

    Far better to get pop up’s and independent retailers in and make the shopping centre more diverse. Even smaller chains would be good as it adds to the experience.

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