Harley Davidson launches online store in a bid to attract more shoppers

Harley Davidson has launched a new ecommerce store as it looks to attract online shoppers as the sector continues to boom.
“Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase."
// Harley Davison launches an online store
// The retailer said it is hoping to become the go-to place for motorcycle clothing

The famous Motorcycle brand Harley Davidson has launched a new ecommerce store as it looks to attract online shoppers as the sector continues to boom.

The store, which is now open, offers the retailer’s range of authentic ‘Motorclothes’, accessories, parts and gifts with all carrying the iconic Harley-Davidson symbol.

In a statement, the business said it is aiming to become the go-to place for motorcycle clothing such as t-shirts, jackets, shirts, tops, jeans, trousers, caps, belts and boots.

The store also offers a selection of riding gear as well as a gift range that includes branded mugs, poker chips, wall clocks, shaker sets, wallets and more.

Harley Davidson spokesperson James Adams said: “Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase – with people used to visiting brick-and-mortar stores rather than shopping online.

“Launching this web store gives us an opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its ordinary demographics and showing digital shoppers why this motorcycle brand has stood the test of time.”

“The website has a huge selection of items available from clothes to accessories – all of which are advertised with professional imagery and valuable information.

“Our aim is to guarantee this terrific brand has a future as exciting as its past.”

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