// McColl’s Retail Group agrees terms with Morrisons to extend the number of Morrisons Daily conversions from 350 to 450 stores
// McColl’s said Morrisons will provide an increased level of support due to the expanded number of stores.
McColl’s is set to extend its partnership with Morrisons by rolling out the Morrisons Daily convenience fascia to a further 100 shops.
The convenience specialist had previously planned to convert 350 of its shops into the Morrisons Daily format, but will now increase that number to 450 under a new agreement with the supermarket giant.
McColl’s expects to complete the conversions by the end of November 2022 – the same timeframe it had mapped out for its previous target of 350 stores.
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McColl’s said Morrisons will provide an increased level of support due to the expanded number of stores.
Morrisons Daily stores offer a wider range of products compared to McColl’s stores. which McColl’s says has driven more customer spend, frequency and loyalty.
In its interim results, McColl’s estimated it could convert six stores per week into the Morrisons Daily format and said it was on track to complete 100 by the end of this month. .
McColl’s chief executive Jonathan Miller explained: “Within 12 months we will have 450 stores open and trading as Morrisons Daily, representing over a third of our total community store estate and over half of our sales,”
“These stores have a higher grocery mix and wider breadth of product choice which is great for our customers, and with strong sales growth and better return on investment, it is great for the company too. We look forward to continue working closely with Morrisons in the years ahead.”
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