Asda to offer rapid grocery deliveries with new Just Eat deal

Asda Just Eat
The trial will see Asda become more accessible to a wider customer base
// Asda signs new delivery service deal with Just Eat
// The service will be available from five Asda stores via Just Eat’s app and website

Asda has signed a new deal with food delivery service Just Eat in an effort to offer a range of 1000 groceries by rapid delivery.

The service will be available from five Asda stores via Just Eat’s app and website from January.

Just Eat has called the partnership its “first tie-up with a major UK grocer”.


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Just Eat has been delivering cooked pizza from Asda stores since 2018.

Asda’s chief executive at the time Roger Burnley said the trial would extend to express grocery delivery from two stores.

The plans were put on hold when the pandemic struck and Asda instead partnered with Uber Eats to offer on-demand grocery delivery.

The partnership with Uber Eats expanded to around 200 stores.

“We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it,” Just Eat UK managing director Andrew Kenny said.

“Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.

“It’s a really exciting development and we look forward to working with Asda on what I’m sure will be a popular addition for our customers.”

Asda vice president of online, Simon Gregg said: “We’re always looking for new ways to offer customers more choice and extend the number of delivery options available, to help them conveniently shop for their favourite Asda products.

“Through working with Just Eat we’re able to give customers in new locations the opportunity to select from a broad range of grocery items for speedy delivery to the doorstep.

“The trial will also see Asda become more accessible to a wider customer base through Just Eat’s significant presence in the on-demand food delivery space.”

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