DFS opens “new digital marketing frontier” with move into the Metaverse

// Luxury travel retailer DFS is making its first foray into the metaverse as part of a collaboration with virtual influencers Reddi and Vila for its Lunar New Year campaign.
// The move will introduce DFS customers from around the world to a “new era of virtual reality”. 

The retailer released a digital film inspired by Chinese tradition and fashion starring the influencers as “chief gifting officers”.

Read the full story on Charged Retail here

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