// Dunelm opens its new 41,000 sq ft superstore at the Flemingate centre in East Yorkshire
// The store opened just before Christmas, creating 40 jobs
Dunelm has opened the doors to a new superstore at the Flemingate centre in East Yorkshire.
The homewares retailer has become the Beverley retail and leisure destination’s new anchor operator after signing for a 41,000 sq ft former Debenhams store.
In addition to homewares and furniture, the store features the retailer’s ‘Made to Measure’ and ‘Decorate & Co-ordinate’ departments, as well as a Pausa coffee shop and a department selling Dunelm’s new own-brand paints.
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Dunelm has taken a ten-year lease on the two-storey unit to bring its new multi-department superstore format to the centre. The store opened just before Christmas, creating 40 jobs.
Owned and operated by Yorkshire property developer Wykeland Group, Flemingate has also seen the opening of a Sports Direct/USC store in recent months.
Wykeland property director David Donkin said: “Dunelm taking over this unit, and in doing so becoming the new anchor tenant, is testament to the strength of the centre and the vitality of Beverley as a retail marketplace.
“Flemingate is now almost fully let, despite the challenges posed by the pandemic, meaning it offers greater choice, variety and an even better experience for customers than ever before.”
Store manager Stuart Welburn said: “We’re really excited to open our new superstore and welcome so many happy shoppers.
“The store offers all the latest Dunelm concepts and new products and is a fantastic addition to the retail offer at Flemingate.
“We’re absolutely delighted to be here, providing customers will an exceptional shopping experience in this thriving location.”
Dunelm is one of the UK’s leading homewares retailer, with an extensive range, including exclusive brands and own-label products, and a growing presence in the furniture market.
It has 50,000 product lines and is renowned for helping customers create homes they love by offering choice, value, quality and style.
The new Flemingate store is the latest addition to Dunelm’s network of more than 170 outlets across the country.