// Primark has teamed up with Greggs to create an 11-piece clothing range, which will launch in 60 stores on 19 February
// Greggs will open its largest ever branch in Primark’s Birmingham flagship
The 11-piece clothing range will go on sale in 60 Primark stores later this month and the pair will open a pop-up boutique on Dean Street in London’s Soho ahead of the collection’s launch on 19 February.
The boutique is by appointment only with only 300 slots available on the 17 and 18 February. Greggs and Primark will be sharing booking details on their Instagram and Facebook pages at 10am on 10 February.
The tie-up with also see Greggs open ‘Tasty by Greggs’ its largest ever branch inside of Primark’s Birmingham flagship.
— Greggs (@GreggsOfficial) February 8, 2022
The 130-seater café will open on the mezzanine level at Primark on February 12 with a menu that includes sausage rolls, bakes, pizza, sweet treats, and coffee. Customers will also be able to make click-and-collect orders via the Greggs App.
The Greggs store design includes a doughnut-inspired seating areas, a sugar strand doughnut swing and s picnic area.
There will also be a refillable water station and a self-serve coffee cart where customers can skip the queues and buy hot drinks using contactless payment.
The retailers have released a number of teasers over the past week with strategically placed vegan sausage rolls and steak bakes popping out of pockets of clothes on shop window mannequins in Primark stores over the past week.
Meanwhile, Primark receipts showing items from the Greggs menu have appeared across Primark’s social media channels over the past week.