// Asda and its charity, the Asda Foundation have announced a £1m support package for displaced Ukrainian families in Europe and the UK
// The supermarket hopes to provide immediate support for families as well as long-term support for refugees that arrive in the UK
Asda and its charity the Asda Foundation has announced a £1 million package to support displaced Ukrainian families in Europe and the UK.
This includes providing immediate support for families forced to leave their homes due to the Russian invasion and long-term support for Ukrainian refugees who arrive in the UK.
The grocery giant has pledged £100,000 in Asda Foundation support to national UK-based refugee support groups and will make grants of up to £580,000 available to support UK local refugee groups.
READ MORE:
- Asda owner unveils plan to overtake Sainsbury’s as UK’s second biggest supermarket
- Asda changes ‘feminine hygiene’ label after criticism
Meanwhile, Asda will be making a £250,000 corporate donation to UNICEF to support the setup of a Blue Dot centre that will provide a safe space for up to 5,000 children and families on the move and emergency water and hygiene kits to be deployed on the ground.
In addition, supplies such as George clothing, nappies, toiletries, period products and food will be delivered by Asda logistics partners to a supplier site in Poland for onward distribution in Ukraine.
Asda’s co-owner Mohsin Issa said: “We stand with our customers and colleagues who are shocked by the Russian invasion of Ukraine – and our thoughts are with those people whose lives are affected by this crisis. The community spirit that is at the heart of Asda extends beyond our own borders and we’re proud to have worked with a range of partners in the UK to provide practical and meaningful support for Ukrainians at home and for those who continue to seek safety in neighbouring countries.”
As well as providing this support, Asda will allow customers to make cash donations in stores and via grocery home shopping. These donations will go to international charities working on the ground in Ukraine and neighbouring countries.
Asda Foundation deputy chair John Cookman said: “We have a long history of supporting grassroots community groups across the UK, and that includes when communities respond in times of global crisis. As we look ahead to the coming months we see an ongoing need to support refugees arriving in the UK and are pleased to be able to play our part in helping groups to provide essential support services on the ground.”
Asda has also announced that it is removing all Russian made products from sale in its stores and online.
Click here to sign up to Retail Gazette‘s free daily email newsletter
