Selfridges launched an experimental pop-up store this week at its Oxford Street flagship called Supermarket, featuring 3D printing robots, NFTs products and real-time tailoring. Retail Gazette went along to take a look.
The pop-up, which will remain open until the end of the month, includes a curation of “innovation-leading brands and inspiring collaborations” where visitors can watch 3D printing happen in real-time and discover how materials such as atmospheric carbon are created.
According to the department store retailer, the 3D-printing robots will create everything from “juicy plant-based steaks to lightweight handbags and recycled plastic furniture on demand.”
Located at The Corner Shop, Supermarket will also introduce new ownership concepts and exclusive NFT digital artworks, available to purchase in store.
The store features a 2.3m tall robot from environmental organisation Parley for the Oceans, which uses 3D printing to transform plastic pollution into items including homeware, clothing and sunglasses.
The pop-up also features shoppable laser-cut corset belts and designer Iris Van Herpen’s made-to-order dresses made from recycled ocean plastic, 3D-printed shoes by Jean Paul Gaultier, and real-time tailor-made designs by artist Tejumola Butler Adenuga in collaboration with Crocs.
Fragrances and hand sanitizers from Air Company and diamonds made with repurposed atmospheric carbon from Sky Diamond can also be found inside.
“Through this year’s creative theme, Superfutures, we’re examining the future of retail, inviting customers to join us,” Selfridges acting creative director Emma Kidd said.
“With our Project Earth commitments at its heart, Supermarket brings to life our imagined future shop, offering product on demand as well as items made from future facing materials such as pineapple leather.
“We’re excited for our customers to explore Supermarket and hope to spark thoughts and conversation around consumption and physical ownership.”
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