Argos and the social media platform Pinterest have teamed up to open The Argos Mood Hotel, which is filled full of ‘on-trend’ Argos homewares.
The hotel in Bethnal Green opened between 2 April and 4 April with five suites that were available to book online for complimentary overnight stays.
READ MORE: Argos teams up with Pinterest to launch a new hotel with free overnight stays…
Sibylle Tretera head of creative strategy, EMEA at Pinterest, said: “The Mood Hotel taps into the phenomenal cultural shift we’ve all lived through in the last two years,”
“This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
