// Beauty Bay hires Threadstone Capital to review options that could include an outright sale
// City sources said the business was “not immune” to the inflationary headwinds facing consumer goods groups
Online beauty platform Beauty Bay has reportedly hired bankers to reviews options such as a sale after plans for its IPO stalled.
Sky News understands that Beauty Bay, which was founded in 1999 by brothers Arron and David Gabbie, has appointed US-based Threadstone Capital to advise it.
It added that the business is considering a full or partial sale to new investors but that it could also look at acquiring another company in an attempt to continue expanding.
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City sources said the company was “not immune” to the inflationary headwinds facing consumer goods groups, but insisted that it was trading better than in the immediate pre-Covid period.
Beauty Bay, which is understood not to carry any debt, is thought to be unlikely to revive the prospect of an initial public offering, which it had been planning for last year.
The market volatility exacerbated by Russia’s invasion of Ukraine has rendered London’s flotations market temporarily flat.
The company’s prospective valuation is unclear, although one source said it had hired Threadstone partly because of the firm’s previous work as an adviser to Cult Beauty when it was sold to the London-listed company THG last year.
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