// M&S to roll out new toilet roll packaging with information about symptoms of bowel cancer
// The new packaging will be introduced in September
Marks & Spencer has revealed plans to add information about the signs and symptoms of bowel cancer on its toilet roll packaging.
The initiative is by the cancer campaigner Dame Deborah James.
The new packaging will be introduced in September and is part of the retailer’s partnership with Bowel Cancer UK.
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M&S will also make a £50,000 donation to the charity which James, who has incurable bowel cancer, represents as a patron.
From next month, there will be new signage about bowel cancer symptoms inside stores and across support centre toilets.
Customers will be able to scan a QR code which will redirect them to Bowel Cancer UK’s website to find out more.
James was diagnosed with bowel cancer in 2016. The campaigner has drawn praise for raising awareness of the disease with her candid posts on social media as Bowelbabe, and the podcast she co-hosts, You, Me and the Big C.
This month she announced she was being given hospice-at-home care. She has since raised more than £6.5 million for Cancer Research UK.
Meanwhile, James’ fashion collaboration with In the Style has raised £500,000 for the Bowelbabe Fund for Cancer Research UK in just one week. All profits from the collection will go to charity.
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