Sainsbury’s expands Deliveroo tie-up, adds 30% more stores to platform

Sainsbury's extends its Delvieroo tie-up
Sainsbury's extends its Delvieroo tie-up
// Sainsbury’s increases its number of stores on Deliveroo by more than 30%
// The retailer claims to have the biggest grocery on-demand service in the UK

Sainsbury’s has increased the number of stores that offer on-demand delivery through Deliveroo by more than 30%.

The grocer has added 65 more stores onto the food delivery platform, bringing the total to 336 shops.

Stores including Winchester, Watford, Lancaster and Marlow have been added to Deliveroo.

Sainsbury’s director of channel strategy Matthew Roberts said: “With more and more shoppers looking for convenient and affordable food and grocery products from Sainsbury’s delivered to their doors, we’re pleased to be expanding our partnership with Deliveroo to even more locations, helping to make it as quick and easy as possible for our customers to shop with us.”

Sainsbury’s signed a two-year contract with Deliveroo last April after trialling on-demand delivery through the platform.

Last month, Sainsbury’s boss Simon Roberts revealed that on-demand grocery brings it the same sales as just two of its supermarkets.

READ MORE: Grocery on-demand: what do the big supermarkets offer?

Roberts said: “It’s built through the course of the year but it in total terms the size of our on-demand business is a bit more than the equivalent of two of our supermarkets.”

Roberts also claimed that Sainsbury’s, which also offers speedy delivery on Uber Eats and its own Chop Chop service, has the biggest grocery on-demand service in the UK.

However, he flagged he was waiting to see if growth stabilises in on-demand as behaviour starts to normalise as the public adapt to living with Covid.

Upon revealing the new Sainsbury’s stores being added to its platform, Deliveroo chief business officer for the UK and Ireland Carlo Mocci said speedy delivery was now part of how consumers shop groceries.

He said: “As people continue to change the way they shop, including on-demand grocery delivery as part of their regular shop, we’re pleased to be bringing this choice to even more households across the UK.”

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