Tesco pulls products from Aldi Price Match campaign in order to raise prices

Tesco has been pulling own-label products out of its Aldi Price Match campaign enabling the supermarket to raise prices, analysis from The Grocer has revealed.
// In order to raise its prices Tesco has been removing some of its own-label products out of its Aldi Price Match campaign
// As cost pressures affecting all grocers, Aldi is also raising the price of some matched products before Tesco follows suit

Tesco has been pulling own-label products out of its Aldi Price Match campaign enabling the supermarket to raise prices, analysis from The Grocer has revealed.

At least 18 Tesco own-label lines have fallen out of its campaign since the end of March.

The Grocer used examples including six 200g varieties of Tesco chilled dips, matched at 79p on 20 April but this week out of the campaign and selling for £1.20, while Aldi’s equivalents remained at the lower price. Tesco is offering a Clubcard deal on the dips of two for £2.


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Tesco’s Stockwell & Co strawberry jam, which was Aldi matched at 28p on 20 April for a 454g jar, was this week out of the campaign and selling for 31p. Stockwell & Co marmalade was also out. It was 27p in April and has since risen to 30p.

However, in a sign of the increasing cost pressures affecting both retailers, its discount rival Aldi has also continued to raise the price of some matched products before Tesco follows suit.

Lines of pizza, naan bread and cherry bakewells have all increased in price at Aldi in recent weeks ahead of similar increases by Tesco on its matched products.

Aldi Everyday Essentials Cheese & Tomato Pizza 114g rose from 49p to 55p between 20 April and 5 May; Tesco Hearty Food Company 114g was still 49p on 6 May, and has gone up to 55p since, reported The Grocer.

Tesco had 398 own-label lines in its campaign on 28 March, a number that has since fallen to 380.

“We know that now, more than ever, customers want great value when they do their food shop,” said a Tesco spokesman told The Grocer.

“That’s why we are committed to providing great value for our customers, whether it’s promising low everyday prices on 1,600 staples, price-matching 650 basics to Aldi prices, or offering exclusive deals and rewards through Clubcard prices.”

An Aldi spokesman said: “Aldi is the UK’s cheapest supermarket and will continue to offer the lowest grocery prices in Britain. The most recent Grocer 33 basket comparison found that Tesco was 16% more expensive than Aldi and our customers know that those differences add up to big savings every time they shop with us.

“While the prices of certain products will change from time to time, our customers will always pay less at Aldi than other supermarkets.”

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