// Bershka, Pull&Bear and Stradivarius will cease to operate online activity in China, including through platforms such as Alibaba’s Tmall
// Inditex’s other brands, including Zara and Massimo Dutti will remain operating in the market
Inditex, the world’s largest fashion retailer has decided to halt online operations of its Bershka, Pull&Bear and Stradivarius brands in China as it continues to make adaptations to its business model.
This includes trading through platforms such as Alibaba’s Tmall, where each retailer had their own virtual flagship stores.
However Inditex’s other brands, including Zara and Massimo Dutti will remain operating in the market.
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The fashion giant currently operates a total of 279 shops across China, which it has said will not be affected by the closure of Bershka, Pull&Bear and Stradivarius.
The three will continue to operate solely as customer service platforms, which will remain available until August 31, according to notices on the brands’ Tmall flagships.
Inditex told FashionUnited it will focus “its quality fashion offer on the unique and integrated experience of Zara, Massimo Dutti, Oysho and Zara Home shops and online”.