Moss Bros opens new stores as it shows faith in bricks-and-mortar

Moss Bros
// Moss Bros to open new stores as Brits are returning more to physical retail
// The menswear retailer will open two stores in London, one in Eastbourne and a further store in Brighton

Moss Bros is set to open four new stores over the next three months as it invests in “a heightened customer experience” that post-pandemic consumers are looking for.

The menswear retailer will open two stores in London, one in Eastbourne and a further store in Brighton.

The openings will create nearly 9000 sq ft of retail space and 23 new jobs. It brings its total store portfolio to 106.

READ MORE: Moss Bros to open 10 new stores this year as its pandemic recovery continues

The new stores will include “dedicated style suites” and fitting room appointments designed to deliver a VIP experience.

Shop fits have been pared back and refined, creating spaces that are flexible and can change with seasons and events.

Each store will showcase Moss Bros’ ready-to-wear offering, hire selection as well as custom-made options.

“We are delighted to be opening new stores and creating jobs. For us and our customer the route to market must be a combination of stores and online that reflect the ways that people want to shop with us today,” Moss Bros CEO Brian Brick said.

“This extends to our offer and how we showcase it. As you would expect, these stores will carry our complete tailoring offer, from formalwear hire to off-the-peg, ready-to-wear through to one-of-a-kind custom-made bespoke suiting that is complimented by our own range of casualwear.

“Our commitment to bricks and mortar, as well as online, continues and we are making good progress finding sites for the additional ten stores we announced earlier this year.”

The retailer’s Canary Wharf store will be a 1,390sq ft re-site in Canada Place. The opening is supported by 360 takeovers of digital posters, large internal poster sites, and a social media campaign targeting local residents and businesses.

The Jermyn Street store will be 2,059sq ft, opening on 28 July 2022 with an exclusive press and influencer launch, as well as an in-store collaboration with New London Light to celebrate “London’s Finest” street.

The Eastbourne store will be 2,593sq ft in the town’s Beacon Centre whilst the 2,787sq ft Brighton store will open on North Street in September.

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