// Boots has launched a new value range to help consumers tackle the rising cost of living
// The range will arrive across more than 1,000 stores, and online, from September 7
Boots has revealed a new ‘everyday’ range of products to “help customers continue to afford essential products”.
The move comes amid the current cost-of-living crisis in the UK which has seen energy bills soar and food costs rise.
The Everyday range features 60 products including essentials such as shampoo, conditioner, shower gel, period products and toothpaste and will land in more than 1,000 stores, and online, from September 7.
Stay in the know by signing up to Retail Gazette‘s free daily email newsletter
The health and beauty chain says its ‘everyday’ range is the latest addition to the Boots own-brand range, which has been “growing continually to meet customers’ needs”.
It now consists of more than 9,000 lines across health, beauty and baby and has more than 1,000 products priced at £2 or less.
Boots head of beauty, brands and exclusives, Jenna Whittingham-Ward said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no-compromise range to help customers make small everyday switches to help save money.
“Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
