Supermarket Aldi price match campaigns pressured by fresh food inflation

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Aldi price match campaigns at supermarkets including Sainsbury’s and Tesco are under pressure as inflation pushes up the price of fresh produce.

At Big 4 grocer Sainsbury’s, 22 of its 45 fruit and vegetable items within its Aldi price match campaign have risen in price since 1 September to 18 October, while only two have dropped.

Read the full story here. 


 

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