// Asda is set to trial an in-store hearing service in three of its supermarkets with Amplifon
// Asda stores in Altrincham, Harrogate and Long Eaton will be used for the trial
Asda will be the first UK supermarket to offer an in-store hearing service after revealing its new partnership with Amplifon, who will provide hearing services in three of its supermarkets
These will include Asda shops in Altrincham, Harrogate and Long Eaton and during the trial, Amplifon will be providing free hearing tests and free hearing aid trials, whilst offering a variety of bespoke hearing aid options.
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Maq Din, Asda healthcare partnerships manager, said: “There are 6.7 million people in the UK who could benefit from a hearing aid, so we are delighted to work with an established company such as Amplifon to offer this convenient service in some of our opticians.”
Amplifon UK Head of Marketing Anibal Oliveira said: “Partnering with Asda is one more step in our mission to help those who struggle with hearing difficulties to rediscover the emotions of sound. We bring our expertise in hearing care, delivered by our hearing care professionals, built on over 70 years of worldwide experience.
“I believe the collaboration between Asda and Amplifon will bring a better quality of life to many more people, and we are really excited to start this journey.”
Operating for over 70 years, Amplifon has 136 hearing centres in the UK.
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