// Morrisons launches new loyalty card offering with exclusive deals
// The scheme – which is similar to Tesco’s Clubcard – will roll out across stores this week
Morrisons has launched a new loyalty card offering with exclusive discounts as it looks to take on Tesco Clubcard.
The supermarket‘s new offer will be rolled out across stores from this week with the new discounts available for its My Morrisons users. Selected discounts are only available to loyalty cardholders, similar to Tesco’s Clubcard Prices.
As Christmas approaches, these promotions are set to spread across its confectionary tubs, offering two for £6 offers on Heroes, Celebrations, Quality Street and Roses.
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A Morrisons spokesperson told Retail Gazette: “We’ve recently introduced exclusive deals for My Morrisons members and this week are running a My Morrisons Exclusive ‘2 for £6’ confectionery tub offer.
“The type of offer available, and the categories that we run the offers on, will evolve as we continue to listen to customer feedback.”
The initiative comes after Morrisons revamped its loyalty programme in May last year, offering customers instant money off rather than points.
The scheme converts all savings into pounds which are available to spend immediately, meaning customers no longer need to save up points or wait for vouchers.
