// Primark unveils its 2022 Christmas campaign highlighting its accessible price points amid the cost-of-living crisis
// The iconic Primark paper bag is back by popular demand, being transformed once again into wrapping paper for presents
Primark has revealed its new Christmas campaign – ‘The Season’s Worst Kept Secret’ – celebrating its value price points across fashion, homeware, gifting and beauty.
The campaign, which launches in-store and across the retailer‘s social and digital channels, tells shoppers they will be able to find what they want in their budget at the retailer– whether they are looking for partywear, knits, loungewear or gifts.
Partywear features in-time for seasonal get-togethers and new years celebrations – from sequins to satin, hot pinks and azure blues, blazers, dresses and co-ords – alongside Primark’s beauty offer.
Subscribe to Retail Gazette for free
Sign up here to get the latest news on Matalan and department stores straight into your inbox each morning
Closer to home, there are matching festive jumpers for all ages and “FamJams” – festive pyjama sets, including for pets.
As well as fashion and beauty, the campaign highlights homeware and tableware, with the retailer launching its ‘Rekindled Joy’ collection of traditional homeware and décor including ceramics, ornaments and tableware, that can be used year after year.
For gift wrapping, the iconic Primark paper bag is back by popular demand, being transformed once again into wrapping paper.
Click here to sign up to Retail Gazette‘s free daily email newsletter
