Asos appoints Hopin exec for board role

//  Asos has appointed former Amazo exec Wei Gao as a new non-executive director
// The retailer said Mai Fyfield has also been appointed as chair of the remuneration committee

Asos has appointed former Amazon exec Wei Gao to the role of non-executive director and member of the audit committee, effective from February 1 2023.

Wei was previously chief operating officer at the online hosting platform Hopin and before that spent 16 years at Amazon in senior ecommerce and data roles, including as vice president of grocery tech, product and supply chain, and as technical advisor to the CEO.

The online fashion giant also announced that Mai Fyfield has been appointed as chair of the remuneration committee and will take up her new role starting January 1, 2023.


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Asos chairman Jørgen Lindemann said: “On behalf of the board, I want to welcome Wei to Asos. Wei joins us with a depth of relevant industry knowledge across international ecommerce. The board will greatly benefit from Wei´s expertise, and we look forward to working closely with her.”

Back in October, Asos profits plummetted 105% as it reported a loss of £9.8m for the year to 31 August 2022, down from an operating profit £190.1m in 2021.

The retailer’s new chief executive José Antonio Ramos Calamonte has promised to “refresh the culture” at the business, unveiling his 12-month turnaround plan, which will focus on both a number of “decisive, short-term operational measures to simplify the business, alongside steps to unlock longer-term sustainable growth”.

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