George at Asda launches adapted clothing range for kids with disabilities

In a supermarket first, George at Asda has launched an adapted clothing range in support
of independent dressing for children and young people with disabilities.

Following the success of its Easy on Easy Wear school uniform range in September last
year, the grocer has created a collection of everyday casualwear specially adapted to make independent dressing easier for those with additional needs and reduced mobility.

The 24-piece collection includes on-trend pieces including bold block-coloured tracksuits and contemporary printed co-ords, and all feature discreet and practical modifications that make day-to-day dressing easier for youngsters with special requirements.

more comfortable, whilst higher backs and longer legs ensure a level waistband and perfect
leg length when seated.

Holes are added to make dressing easier for feeding tubes, whilst soft threads have been specifically incorporated and care labels removed to prevent potential irritation and support children with sensory needs.

To consult on the collection, George’s Buying Manager Vicki Radford enlisted the help of 14-
year-old Ava Joliffe, an award-winning deaf and blind artist from Preston.

Ava assisted on the accessibility and design of the range, providing authentic advocacy for young disabled people – and especially ensuring the pieces were in line with the main kidswear collection.

Vicki Radford said: “It was really important to Ava that we designed our adapted collection in line with the main kidswear range, so children with disabilities can wear the same as their friends… and it was really important to us that these pieces remain competitively priced and affordable to all our customers.”

“Working with Ava was a real joy; we’re all so proud of the pieces we’ve created together, and as a brand, are delighted to have been able to extend the range past schoolwear to
encompass everyday dressing.”

Twitter has already praised their combined efforts, with one user tweeting ‘So pleased to see this today – Asda catering for children with a feeding tube! All little princesses deserve a twirly dress! Applause to @Georgeatasda. Inclusivity for all our CYP no matter their medical need.’