// Missguided is now available to buy online at George at Asda, as well as in-store in over 100 shops
// They will be stocking a selection of our best-selling pieces and brand collaborations
Fans of the online fashion retailer Missguided can now buy items in person as the retailer launches stock in George at Asda.
Items are available to buy in more than 100 Asda stores across the UK, as well as online via George.com.
The partnership which launched August 16 is part of George’s strategy to partner with more brands that appeal to young shoppers.
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The range will stand alongside its existing trend-inspired own-label collections, including womenswear label G21 and athleisure collection Holy Field.
Vice-President of George product Zoe Matthews said: “We’ve already launched with a number of third-party brands to offer their products online and in our stores, using our combined expertise to create a compelling customer proposition for younger shoppers.
“A focus on test and learn and agile processes has enabled us to do this at pace, taking learnings from each to continually improve the customer experience.
“We continue to grow the roster of brands we’re able to offer, with more exciting collaborations planned that complement our core George fashion business.
Missguided was founded in the UK in 2009 by Nitin Passi and has grown into one of the leading online fast fashion retailers for trend influenced clothing and accessories.