// Asda fashion label George receives praise for using model with stretchmarks
// People took to social media to respond to George’s post, saying they were impressed
Asda fashion label George has received acclaim for using a model with stretchmarks across her stomach to promote its Valentine’s Day lingerie.
The clothing brand owned by the supermarket posted a photo of the model Brunna Teixeira wearing a purple embroidered lingerie set.
The post, which was shared by Teixeira with her 17,200 followers, was praised for showing an “unfiltered body”.
READ MORE: Asda’s Issa brothers target Fat Face boss to lead George label
George posted the close-up photograph with the caption: “There’s just something special about a matching set.”
People took to social media to respond to George’s post, saying they were impressed that the fashion label was showing more authentic images of women’s bodies.
The George website carries a traditional fashion model wearing the same lingerie, which is priced at £14 for the bra, £7 for knickers and £7 for matching suspenders.
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2 Comments. Leave new
Does the picture sell more lingerie? That is the only question that should matter to the paying ad client.
My guess is probably no.
Pandering to the woke crowd at the expense of sales?
But would the add sell more if they had a more ‘perfect’ looking model and if it did, does this make the ad more successful ?
I can’t see any stretchmarks and you would need a close up to see them or HD quality judging by this picture.