// Inside Peloton’s new Covent Garden store, featuring a “grab & go area” and “Peloton Studio London-specific merch”
// Opening on Friday, the space will also act as a community hub for members and will host panel discussions and instructor meet and greets
Peloton is set to open the doors to its new Covent Garden store tomorrow as the sports retailer expands its London footprint.
The new store, located on 12 Floral Street, sits next door to its studio and has an internal door for visitors to pass through.
Shoppers will be able to browse Peloton’s latest seasonal collections and purchase Peloton Studio London-specific merch, as well as learn about the retailer’s award-winning hardware, including the Bike+ and Tread.
Inside, those visiting can also grab a pre/post-workout light bite or juice from brands such as Exalt and Fresh Fitness Food in the store’s grab-and-go area.
The space will also act as a community hub for members to come together for educational panel discussions, instructor meet and greets, and exciting events.
To celebrate the opening, a gift-by-purchase embroidery pop-up with Sarangua will be on offer over the course of this weekend.
The store joins Peloton’s Studio London complex which is located inside a grade II Victorian warehouse on Floral Street and includes three state-of-the art gym studios for in-person classes and instructor live streams.
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