// Secret Sales reported 70% like-for-like growth in 2022 with 80% growth in January 2023 sales alone

// The rapid rate of growth sees the premium non-full price marketplace become one of Europe’s fastest growing fashion ecommerce platforms

Secret Sales has cemented itself as one of Europe’s fastest growing fashion ecommerce platforms following record growth.

The premium non-full price marketplace reported 70% like-for-like growth in 2022 and is on track to reach 85% this year.

It posted 80% like-for-like growth in January alone.

Total inventory has grown 125% year-on-year with the 25m units it stocks valued at £3bn.

The number of brands available on the marketplace now top 2,469 up 104% year on year.

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Secret Sales chief executive Chris Griffin said: “The cost-of-living crisis has triggered an increased appetite for both the circular fashion economy and more specifically non-full price.

“We anticipate that consumers will continue to invest in quality goods at affordable prices, especially while everyone feels the impact of the current climate.”

Griffin urged brands and retailers to factor in non-full price as “a long-term profitable solution”.

He said: “The success we have seen, and continue to see, highlights how critical it is that retailers and brands change their attitude to discount by harvesting the benefits we deliver of making good margin and acquiring new customers, while not eroding their brand equity.”

Last month, Secret Sales added Asos to its list of partners as the online giant scaled back discounting on its own site.

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