Shoppers continue to switch to Aldi and Lidl as volume sales fall 3.9% at the big 4

// READ MORE ON GROCERY GAZETTE

Volume sales across the grocery multiples fell by 3.9% in the four weeks to 25 March, with shoppers continuing to switch to the discounters.

The new research by NIQ found that Aldi and Lidl’s combined growth continued to be above 20% over the period.

However, across the sector as a whole, while food inflation soared to 15% last month, total till value sales rose to 11.5%, up from 11.1% in February…

Read more on Grocery Gazette


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