// Sainsbury’s cuts prices of more than 40 dairy products by up to 60%
// The supermarket chain has also added further products to its Nectar Prices campaign
Sainsbury’s has cut the price of over 40 dairy products as it looks to support customers with the rising cost of living.
From today, shoppers can save up to 60% on popular dairy essentials including cheese, cream and yoghurts.
The supermarket chain is also adding customer favourites, such as Lurpak and Philadelphia, to its Nectar Prices campaign.
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Food commercial director Rhian Bartlett said: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often.
“Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets.”
Last week, Sainsbury’s revealed it was combining all its own-label value ranges to a single brand, Stamford Street, to make it easier for customers to find budget-friendly everyday staples.
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