// Sainsbury’s has opened a new concession store with Greggs
// The concession is located inside a petrol station in Biggleswade, Bedfordshire
Greggs and Sainsbury’s have partnered for the first time for an in-store concession.
The new Greggs shop has opened inside a Sainsbury’s Biggleswade petrol station, located in Biggleswade, and has created 12 new jobs for the area.
Both the baked goods retailer and the supermarket chain are expected to open further concessions together later this year throughout the UK.
Open from 6am to 9pm every day, the shop will enable customers stopping to refuel to choose from Greggs’ freshly prepared menu including the sausage roll, steak bake and vegan alternatives, as well as options from the supermarket chain’s convenience range.
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The launch comes as Greggs has delivered strong sales growth driven by “strong strategic progress” and its store expansion programme.
Greggs property director at Tony Rowson said: “Our opening at Biggleswade will be our first with Sainsbury’s as we expand and diversify our retail estate as part of our ambitious property strategy.
“The opening will allow us to provide Greggs’ favourites to even more customers, in a format that complements Sainsbury’s existing petrol station offer.”
Sainsbury’s food commercial director Rhian Bartlett added: “We’ve launched this new concept as part of our ongoing plan to transform our takeaway food offer with top brands – bringing even more innovative and delicious food and drink to our customers.
“This is the first time we’ve worked with Greggs and we’re delighted to be partnering with one of the UK’s favourites for freshly prepared food-on-the-go.”
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