// Sainsbury’s is launching a mealtime-inspired pop-up outside London Kings Cross station
// The supermarket will be offering commuters grab-and-go meal kits for just 50p, inspired by its Inspired to Cook range
Sainsbury’s is launching a pop-up outside London Kings Cross Station today designed to give commuters inspiration on what to have for dinner
The “DINspiration” pop-up will offer the public 50p grab-and-go meal kits from its Inspired to Cook range, with all proceeds from the products going to Comic Relief.
The pop-up will run from 26 to 27 June during the peak commuting time of 5pm to 7pm.
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It comes after research by Sainsbury’s found 74% revealed they think about dinner on their way home.
The grocer also found that 63% of Brits said they struggled to think of healthy meal options for dinner, with 32% saying lack of inspiration was the key reason why.
Meanwhile, 27% of Brits said they would vary their meals more if the process was easier and quicker, and 50% admitted they cook one to four meals on repeat every month.
Sainsbury’s director of corporate responsibility and sustainability Ruth Cranston said: “With so many people lacking dinner inspiration, we hope our pop-up adds a bit of flavour to commuters’ mealtimes”.
Under a wider initiative, the supermarket, will also donate 50p from all of its items sold from its Inspired to Cook range until 11 July.
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