Retail sales have fallen for the second time this year as last month’s wash out led to a bigger than expected drop.
The latest figures from the Office For National Statistics (ONS) show sales volumes slipped 1.2% in July, following a rise of 0.6% the month before.
Food stores sales dropped 2.6% last month, with supermarkets reporting the wet weather reduced clothing sales and the rising cost of living affecting food sales.
Non-food stores purchases also plunged 1.7% compared to June’s 0.6% rise after poor weather affected footfall.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
July’s constant downpour and lucrative promotions pushed shoppers online, with 27.4% of retail sales taking place digitally – the highest proportion since February 2022.
British Retail Consortium chief executive Helen Dickinson said: “July’s poor weather dampened retail sales, with spend stalling in areas such as clothing and footwear and household goods.
“Weakening consumer confidence also impacted purchases of big ticket items as customers continued to spend more cautiously, especially for computing and furniture. Meanwhile, sales for books and stationery performed better.
“Retailers are hopeful that the coming months will provide a boost to spending, as England fans celebrate the Women’s Football World Cup Final this weekend, families start their back-to-school shopping and university students ready themselves for the new academic year.
“Nonetheless, the economic backdrop will remain difficult, and Government must find ways to create an environment that fosters economic growth.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
