Iceland Foods and The Range have extended their partnership by introducing further “shop in shop” formats.
New Iceland concessions have been unveiled in four The Range stores in Bradford, Bolton, Weston-super-Mare and Weymouth.
Meanwhile, two more are on the way for the home, leisure and garden retailer’s Glenrothes and Oswestry branches.
The move means the “shop in shop” partnership has been opened in 113 stores since starting in 2018 with just three stores.
The concessions include a significant portion of the frozen food supermarket’s selection in The Range.
Iceland and The Range have said the partnership creates a “true one-stop shop” for customers.
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Iceland Foods international and wholesale director Justin Addison said: “We’re committed to ensuring that our customers, wherever they are, can access our exciting and value-led range of products.
“Whether that is in our stores, via our home delivery service, at The Food Warehouse or partner outlets like The Range”.
He continued: “We’re excited to be deepening this partnership and adding additional Iceland departments and we’re excited that more people will get to know our much-loved, good-value meals and snacks”.
The news comes after The Range relaunched the Wilko website on Thursday, a month after it out of administration.
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