JD Sports has launched its new loyalty app in the UK, marking a “significant milestone” in the retailer’s aim to improving customer experience.
Shoppers can receive 10% cashback on their first purchase with JD Status and 1% cashback on every additional purchase to spend with the sports retailer.
The app is being rolled out nationwide following a successful eight-week trial in 10 of its stores in the north-west of England.
The retailer said it expects to introduce further offers to the app as the programme is developed.
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JD Sports said the programme was already live in the US and that it would look to expand the offering to Europe in 2024.
Chief executive Régis Schultz said: “JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands.
“Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD Status app across Britain is the natural next phase of this strategy.
“We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.”
Global chief digital officer Arianne Parisi added: “The successful trial of JD Status in Manchester earlier this year received a very positive reaction from our customers and store associates – reflecting the hard work of our teams to design a programme which is straightforward and easy to use.
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