Currys has unveiled its new retail media network, Currys Connected Media, as it seeks to grow advertising revenue.
Samsung, Acer and Hisense are among the brands utilising the network, which is built on solutions from the electricals retailer’s tech partners including Circana, Epsilon and Criteo.
The retail media network uses first-party customer data to better understand what consumers will be shopping for, and when.
A range of new advertising vehicles then allow advertisers to act on these insights and engage with shoppers at the point of purchase.
Within its retail media division, Currys Tech Insights platform transforms its first-party customer data into actionable insights for the business and its partners.
Partner brands using the platform can benefit from consultancy from Circana, which explores areas including ranging, pricing and customer insights.
This helps the brands to anticipate the electronics retailer’s customers shopping habits.
The network’s offsite and onsite advertising vehicles, Tech Hunters and Tech Buyers, then allow the brands to act on these insights.
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Currys chief data officer Susie Moan said: “No retailer in the UK is better placed to connect brands with tech-shopping consumers than Currys, as no other company can match our omnichannel customer touchpoints.
“Currys Connected Media combines this unique position with best-in-class insight and targeting technology to create a market-leading retail media network that allows brands to more intelligently understand, engage and sell to shoppers than ever before… and we’re delighted to partner with some of the most prestigious tech brands out there”.
The news comes as the retail media sector is forecast to be worth £6.5bn by 2027 and makes up 16% of total digital ad revenue, according to Currys.
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