Primark has lowered the price on hundreds of its essential kids’ clothing and accessories as part of its commitment to keep prices down.
The fashion retailer has cut the price of selected products in its spring/summer range, including swim shorts and swimsuits, t-shirts and shorts, sliders and baseball caps, by an average of 21%.
It said a simple t-shirt, swim shorts, sliders and a baseball cap can be picked up for 16% cheaper than last year at £10.50.
Primark said it also applied the price cuts to babywear, with an outfit of a t-shirt and shorts costing £4.60 – 42% cheaper than 12 months ago.
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The new prices on selected kids clothing is being introduced across all the retailer’s stores nationwide and applies to orders via its Click and Collect service, which is being trialled in 57 stores across London, Wales and North-West England.
Primark Director of Kidswear Gavin Daniels said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality.
“As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families.
“Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”
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