Tips are fine, but data-backed resources are better. That’s why we’ve put together a Black Friday toolkit based on data from 80K global brands.
So, what’s in the toolkit?
We’ve identified 3 areas to focus on ahead of Black Friday: list growth, campaign best practices, and flow optimisation. To guide your progress in these key areas, you’ll find resources like:
- A website form template to guide your thinking through triggers and A/B testing
- A campaign planning template to draft key segments and cadences
- A Black Friday flows checklist to ensure you have the essential flows in place
Click here to sign up to Retail Gazette‘s free daily email newsletter
