Let’s get Black Friday started right

Alexandro Theodorou
Resources

Black Friday isn’t about following the crowd—it’s about outpacing it. With increased competition and higher stakes, preparation is key.

Break through the retail flurry with our 2024 Black Friday calendar that covers:

  • 75+ key tasks during Black Friday
  • Campaign suggestions by audience, channel, and day
  • Loyalty tactics to keep growing beyond BF

Download the calendar

Click here to sign up to Retail Gazette‘s free daily email newsletter

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Resources
Alexandro Theodorou

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Let’s get Black Friday started right

Black Friday isn’t about following the crowd—it’s about outpacing it. With increased competition and higher stakes, preparation is key.

Break through the retail flurry with our 2024 Black Friday calendar that covers:

  • 75+ key tasks during Black Friday
  • Campaign suggestions by audience, channel, and day
  • Loyalty tactics to keep growing beyond BF

Download the calendar

Click here to sign up to Retail Gazette‘s free daily email newsletter

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Interview: How Palmer’s 20-year logistics partnership is fuelling its European expansion

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation. ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people. Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.

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