A Sainsbury’s Local store is making its debut appearance on Coronation Street today (23 September), as part of a product placement partnership with the iconic British television programme.
The tie-up, which was unveiled earlier this year, comes as Argos renews its headline sponsorship of the soap opera.
The store facade on Victoria Street on the TV show has been kept under wraps on-screen behind hoardings since July, according to the grocery giant.
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Following its “opening”, the store will become operational on-screen and for viewers to see from tonight.
The supermarket’s bags for life and products will also be woven into the day-to-day lives of the on-screen families and residents of Weatherfield, the setting of the soap.
Argos head of campaigns Laura Boothby said: “We’re looking forward to watching the Coronation Street cast walk the legendary cobbles into our newest Sainsbury’s Local store.
“We know our customers have been eagerly waiting to spot the new store and we’re thrilled that everyone’s favourite characters, from Ken Barlow to Chesney Brown, can now pick up some groceries or Argos orders quickly and easily on The Street!”
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