Morrisons has extended its price match with Aldi and Lidl initiative to include over 500 everyday essentials and best-sellers in stores and online.
The new additions, including olive oil, coffee, eggs and pasta sauce, will join the hundreds of existing items already matched in price against the discounters, such as bananas, potatoes, broccoli and onions.
The supermarket, which compares and adjusts the cost of its products twice a week, launched its price match in February last year across more than 200 products.
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Morrisons head of price Gareth Lloyd said: “We’re starting 2025 by doubling down on value for our customers. Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons.
“This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”
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