Morrisons has kicked off its Easter savings push by reducing the price of selected British vegetables to just 8p for More Card customers.
Running from 14 to 20 April, the promotion includes 1kg bags of British carrots, 500g of parsnips, and whole swedes — all priced at 8p each for loyalty card holders.
In addition, a 2kg bag of ‘The Best’ potatoes is now available at £1.10, less than half its usual price.
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The supermarket‘s head of marketing events Gareth Lloyd said: “Easter is a time for families to come together and enjoy great food.
“We’re proud to offer our customers quality, fresh British produce at prices that help make their celebrations affordable. With these huge savings, we’re making it easier for everyone to enjoy a traditional Easter meal without compromising on quality.”
He added that the veg discounts reflect Morrisons’ wider commitment to offering both value and quality, especially around key seasonal occasions when food takes centre stage at home.
The campaign follows the supermarket’s recent revamp of its Market Street fresh food counters and ongoing efforts to refresh its trading strategy and support future growth.
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